What would you get if you tossed some of the biggest songs in rock and hip-hop into a blender and served them up on a platter of the sickest turntable skills?
Somehow Skratch ‘N Sniff Radio hosts DJ Mike Czech and Malcolm have managed to blend together all the above elements into one of the most exciting radio shows to take to the airwaves since Howard Stern made his debut.
“Hip-hop and rock were out drinking one night and they ended up in a hotel together. Neither one of them remembered how they got there when they woke up in the morning,” says host Malcolm. “Nine months later, Skratch ‘N Sniff was born. He never met his father.”
Since its debut in 2003 on 91X in San Diego, The Skratch ‘N Sniff radio program has taken terrestrial radio by storm. Conceived by on-air host Malcolm and programmed by DJ Mike Czech, the program takes some of the biggest songs from rock and hip-hop and blends them together to make an unbelievable mix show that fans of both genres are tuning into in droves. The show has grown from a local San Diego radio show into a smash radio success with syndication to over 40 affiliates throughout the US, including Boston, Tampa, Denver and Charlotte.
“Our success is also a result of doing something that has been long forgotten; playing great music and not worrying if it fits into a certain format. You need a great party mixtape-style show that brings all kinds of music lovers together,” says DJ Mike Czech. “Not that many people listen to only one kind of music, and we blend everything from classic rock to modern metal, from 80′s electro to old school hip-hop. We offer something that regular radio has been missing; we’re unpredictable.”
Malcolm sums up the show perfectly by saying, “We’re not out to break any records, we’re just out to manipulate them.”